Digital (R) evolution 3.0: Croatia needs drastic changes

first_imgYesterday, the third edition of the most visited conference of the HUP-ICT Association called Digital (R) Evolution 3.0 was held in Zagreb’s Lauba, which was one of the best organized conferences, both in terms of production, narrative and content. Dejan Ljuština, partner in PwC Croatia and PwC’s Head of Telecommunications, Media and Technology for Central and Eastern Europe and an expert with many years of experience in this field pointed out the gap that exists between companies that are aware of technological opportunities and actively involved in the 2020 digital revolution. they don’t even think about it yet, he added: “Artificial intelligence will make a big technological shift in almost every industry. Monetization of artificial intelligence will expand the value chain and help companies create and market high-quality, personalized data-driven products and services, as well as strategically guide companies through the simulation of new business models and the necessary strategic decisions. At the same time, artificial intelligence will destroy, but also create jobs, imposing changes in the workforce, but productivity growth and increase company revenue. VIDEO: We definitely recommend you watch the presentations Ognjena Bagatina from the Bagatin Polyclinic as well as examples of digital transformation Camp Polidora and Bluesun Hotel The working motto of this year’s edition of the conference was Talents, Agility and Technology who at the same time emphasized the importance of all the components necessary for the successful implementation of the digital transformation. However, the next step, which is extremely important and crucial for Croatia, is investment. “It is necessary to invest in digitalization, it is necessary to find appropriate investment and financial resources to implement new technologies that will lead to higher productivity, and then we will consequently have GDP growth. It is critical for Croatia at this time to prepare well for the next financial programming period of EU funds from 2021 to 2027. This is an opportunity we must not miss, if we miss it we will ruin the Croatian economy in the next 10 or 15 years. “, concluded Boris Drilo, President of the HUP-ICT Association. The aim of the conference was to raise awareness of all participants in economic life in Croatia about the importance of change brought by digital transformation and why it is important to use the opportunities brought by technology to improve the business environment and all other segments of everyday life. “When it comes to digital transformation, it is very important to point out that it is only partly related to new technologies. In the full sense, it also means a change in the way we work, a different approach to work and a different way of thinking. This of course requires more engagement and is significantly more demanding because it requires us to change our behavior. At all levels – from the highest to the lowest. Besides, digitization is not a one-time project – it is a continuity. Continuity of changes that we normally avoid in this area whenever we can. And the times we live in demand that we are ready for them every day. “, said Gordana Deranja, President of HUP at the opening of the conference. Camp Polidor i Bluesun Hotels they were proof that the digital transformation has not bypassed tourism and have shown how easy it has been to adapt to a dynamic market thanks to the use of the latest technologies. Air conditioning through her own examples from practice she gave an insight into the experience with digital transformation of internal and external processes. Iverpan Company with the help of Ascalia, it digitized business processes and thus achieved significant savings.  And at the conference, as many as nine excellent companies showed that successful digital transformation is possible in Croatia as well. For example Polyclinic Bagatin proved to be an efficient way of using artificial intelligence for X-rays, but also internal processes that can be applied by companies from other industries. With a demo showing the use of photo recognition used by the classifieds Sniffer gained real insight into the use of advanced technologies in business and how much they can make a company competitive. Tokic Car parts i Neostar through their business models have demonstrated the impact and results of the digital transformation in the automotive industry through which they have provided a better user experience and efficient internal processes. center_img In order to achieve digital competitiveness, it is necessary to fully implement the digital transformation with the greatest degree of cooperation between the real and public sectors, with the support of state authorities, which is now inevitable. And the conference revealed plans for Croatia’s digital future: “We will soon present a national plan for the digital economy with clear measures for faster implementation and development of digital solutions in Croatia. Last year we started the digital transformation of Croatian society, and this year we want an even stronger step forward because it is no longer a problem that the big ones will ‘eat’ the small ones, but that the fast ones will overtake the slow ones. “, Said Darko Horvat, envoy of the Prime Minister of the Republic of Croatia, Minister of the Economy, Entrepreneurship and Crafts. The topic of the conference was prompted by the latest IMD survey on digital competitiveness, according to which Croatia fell by as many as 7 places, solely due to “low readiness for the future.” The intention of Digital (R) evolution was to raise awareness and encourage entrepreneurs to recognize the opportunities and benefits of digital transformation and to introduce new organizational models that technology enables. Through successful entrepreneurial stories, examples from practice and research analysis, the conference participants certainly received answers to many questions and dilemmas and learned that investment is indeed a key step for the continuation of a successful digital transformation. More than 600 strategists and creators of the digital economy, entrepreneurs and managers gathered in one place and took advantage of an excellent opportunity to exchange knowledge and experience and quality networking. Photo / source: HUPlast_img

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