PR Insight: So you launched a new product – now what?

first_img 10SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr From omnichannel digital banking and multifactor authentication to voice-enabled technology and machine learning, innovation is now inevitable. The new generation of credit union members demand better and more advanced products than ever before, but introducing new products and services can be costly and time-consuming. So how do you get the most out of your new offering? How do you highlight it in a way that doesn’t get lost in the shuffle?Successfully introducing a new product or feature to your members requires strategic planning as well as a solid public relations program—with an emphasis on outgoing news, thought leadership and promoting member testimonials.Distributing News One essential way to promote your credit union and tell current and prospective members about new products is through simply sharing the news through news releases. New releases must not only explain what the new offering is, but also include a compelling reason for why members would want to use it. What is the value? What problem does it solve for them? How does it make their lives easier? The news should be distributed directly to members, either through direct email, newsletters, the homepage of your credit union’s website, social media, etc. Following the official product launch, it is important to keep your members up to date on enhancements made to the product or new features added. continue reading »last_img

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