PR Insight: So you launched a new product – now what?

first_img 10SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr From omnichannel digital banking and multifactor authentication to voice-enabled technology and machine learning, innovation is now inevitable. The new generation of credit union members demand better and more advanced products than ever before, but introducing new products and services can be costly and time-consuming. So how do you get the most out of your new offering? How do you highlight it in a way that doesn’t get lost in the shuffle?Successfully introducing a new product or feature to your members requires strategic planning as well as a solid public relations program—with an emphasis on outgoing news, thought leadership and promoting member testimonials.Distributing News One essential way to promote your credit union and tell current and prospective members about new products is through simply sharing the news through news releases. New releases must not only explain what the new offering is, but also include a compelling reason for why members would want to use it. What is the value? What problem does it solve for them? How does it make their lives easier? The news should be distributed directly to members, either through direct email, newsletters, the homepage of your credit union’s website, social media, etc. Following the official product launch, it is important to keep your members up to date on enhancements made to the product or new features added. continue reading »last_img read more

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Roberson sits out game with strain; Boeheim says forward looks to return in 2-3 days

first_img Facebook Twitter Google+ Published on November 25, 2014 at 10:18 pm Contact Jesse: [email protected] | @dougherty_jesse Forward Tyler Roberson sat out Syracuse’s (4-1) 70-37 win over Loyola (2-3) in the Carrier Dome on Tuesday night, and SU head coach Jim Boeheim said the sophomore forward is looking to be back on the court in “two or three days.”“He just hasn’t been able to be effective because he’s not able to move the way he needs to,” Boeheim said after the game. “So we’re hoping that, you know, this could be something that can get better in a few days. If not, we’ll just see how long it takes. We’re just going to have to wait.”Boeheim called Roberson’s injury a “strained something” and wouldn’t go into any further detail. The Post-Standard reported it as an abdominal strain prior to the game. He was replaced in the starting lineup by sophomore forward B.J. Johnson, who finished with six points, nine rebounds and three assists in 31 minutes.Syracuse guards Kaleb Joseph and Trevor Cooney both said the starting lineup didn’t feel much different, just that Johnson is more of a perimeter threat and Roberson — who watched the game in a blue Syracuse jumpsuit — is more partial to the mid-range game. In Roberson’s absence, Boeheim’s rotation included sophomore center Chinonso Obokoh and the Orange opted for smaller lineups more than it has all season.As far as Johnson’s fill-in start went, Boeheim wasn’t particularly impressed.AdvertisementThis is placeholder text“He’s just, I don’t know,” Boeheim said of Johnson before laughing behind the podium. “I don’t know.”The Orange will host Holy Cross in the Carrier Dome at 7 p.m. on Friday, and Boeheim said later in his press conference that he does not know if Roberson will return for that game. Commentslast_img read more