BMW set to drive diversity with new programme

first_img Comments are closed. BMWhas launched a new programme to help attract more female technicians to itsdealer service network.Currently,there is only one qualified female technician out of 300 BMW engineers acrossthe country, so the firm is trying to encourage more women to enrol on itstraining course.Thecompany has been sending information on careers within BMW to various girls’schools and advertising in women’s magazines in a bid to improve diversity.Thefirm’s HR department has also surveyed the dealerships to ensure they foster afriendly and equal atmosphere without any barriers to female technicians.RogerWaters, career planning manager at BMW, said he wanted to communicate theincreasing sophistication of the jobs on offer.”Thetraditional image of the greasy car mechanic needs updating. We receive 2,000applications each year for the technician course, but we can only accept 150people. When we’re searching for the best school leavers, it’s crazy to ignorehalf of them,” he said. Related posts:No related photos. BMW set to drive diversity with new programmeOn 13 Jan 2004 in Personnel Today Previous Article Next Articlelast_img read more